Google Improves Link Sharing from AMP Articles
Google this week made it simpler for mobile device users to share AMP articles. AMP articles are specially formatted for viewing on mobile devices and load faster than standard web sites. The way Google delivers AMP articles to Google Search requires the use of headers in the URL. The headers, while necessary, extend the length of URLs and makes them awkward to share. Moving forward, articles displayed in the AMP view in Google Search on Android devices will include an anchor button that exposes the canonical URL for easier sharing. Users can long press the URL and then share it as they are used to via the browser's standard sharing tools. Google says this feature is rolling out to the Google Search app for Android in the days ahead. Further, Google says the Android Google app will be able to share the original URL when users tap on the app's share button, a feature already available to iOS devices, in the weeks ahead. Google Search is free to download from the App Store.
Google Search for iPhone Gets AMP'd
Google today updated its Google Search app for the iPhone and added several new features. The most significant improvement is support for Google's accelerated mobile pages, or AMP.
Google's AMP-lified Content to Be Prioritized In Mobile Search
Google today said people should see AMP'd content appear most prominently in mobile search. Google kicked of AMP (Accelerated Mobile Pages Project) last year with the goal of improving web page load times on the mobile web.
Facebook to Make Its Instant Articles Compatible with Google, Apple Formats
Facebook wants content to be more readable across the web and took steps this week toward that goal by tweaking the SDK for its Instant Articles. Facebook's Instant Articles give publishers a way to streamline content for consumption on mobile devices, but Instant Articles aren't compatible with the mobile-first styles used by Google and Apple.
Google Makes Searching and Sharing Via iMessage Simpler
Google today detailed several new features headed to the Google Search app on iOS devices. First and foremost, Google Search gains a new extension for iMessage that lets you perform Google searches from within iMessage and then easily share the results.