Apple iPhone X
Apple this week provided more detail concerning some of the behaviors of its forthcoming Face ID tech on the iPhone X and Safari in iOS 11. Concerning the former, Apple executive Craig Federighi explained to Techcrunch that "[Apple does] not gather customer data when you enroll in Face ID, it stays on your device, we do not send it to the cloud for training data." Instead, all the data created by the dot projector is processed locally on the A11 bionic chip. Critically, the feature needs to see the user's eyes, nose, and mouth. Face ID will work with most sunglasses, though certain IR coatings can scramble Face ID. "If you’re a surgeon or someone who wears a garment that covers your face, it’s not going to work," explained Federighi. "But if you’re wearing a helmet or scarf, it works quite well." This means Face ID may not work with some masks required at work, or some religious head coverings. The feature works from multiple angles and distances, but it absolutely requires user attention: the owner must be looking at the iPhone X in order for Face ID to work. This means people can't unlock others' phones when they are sleeping. Last, people will be able to instantly disable Face ID by simultaneously squeezing the buttons on either side of the phone. Doing so will switch to the passcode backup. There are instances that will require a passcode, such as when the phone has been rebooted, if Face ID has not be used in 48 hours, or if there have been five failed attempts at Face ID. Concerning Safari, Apple recently took heat from advertisers because iOS 11 blocks intelligent cookies that track users across the web. The advertising groups in question maintain that this practice is vital for providing timely and relevant advertising. Apple thinks different. "Apple believes that people have a right to privacy ... and Intelligent Tracking Prevention is a more advanced method for protecting user privacy," said the company in a statement provided to The Loop. "Ad tracking technology has become so pervasive that it is possible for ad tracking companies to recreate the majority of a person’s web browsing history. This information is collected without permission. The new Intelligent Tracking Prevention feature detects and eliminates cookies and other data used for this cross-site tracking, which means it helps keep a person’s browsing private." Apple further explained that Intelligent Tracking Prevention does not get in the way of ads that are served normally on the web. It can be disabled in Safari's settings if people wish.
Powermat, which has deployed PMA-compliant wireless chargers at thousands of Starbucks locations around the U.S., plans to update its charging pads to support the iPhone X, iPhone 8 Plus, and iPhone 8 from Apple. At the moment, there are two competing wireless charging standards, PMA and Qi. Handsets from Samsung and others typically support PMA, though some (Galaxy S8, Note8) support both PMA and Qi. Apple's new iPhones support only the Qi standard, which makes them incompatible with the wireless chargers at Starbucks. Speaking to Slashgear, Powermat CTO Itay Sherman explained that its Starbucks charging pads are connected to its cloud. This gives Powermat the ability to update them when necessary. "If there's a new standard, a new variant of the standard — you have PMA, you have Qi, you have Samsung’s Wireless Fast Charging — we can download new software to our points and support them," said Sherman to Slashgear. "The biggest difference between PMA and Qi is the communication protocols. We designed a controller which is software programable so we can integrate new communication protocols on this platform." Further, Powermat "designed the magnetic part to be as generic as possible to cover all standards if possible." Sherman did not say how quickly it will be able to update its Starbucks Powermat chargers with support for Qi, and conceded it will rely in part on the individual venues in question. This upgrade will not impact stand-alone, consumer Powermat chargers, which will remain limited to the PMA standard.
Apple today debuted new pricing for AppleCare+ alongside the iPhone X. Adding AppleCare+ to the new device costs $199, a significant jump from the $129 Apple has charged in the past for the same protection. AppleCare+ extends warranty and support coverage for up to two years from the date of purchase. With AppleCare+, replacing a damaged screen will cost $29, while repairing any other type of damage will carry a fee of $99. AppleCare+ also gives iPhone X owners 24/7 access to Apple experts via chat or phone. The iPhone X costs $999 for the 64 GB model and $1,149 for the 256 GB model. AppleCare+ for the iPhone 8 and iPhone 8 Plus costs $129.
Apple today announced the iPhone X (iPhone 10), a more advanced smartphone that serves as the company's flagship device. It boasts an edge-to-edge display with glass on the front and back surfaces. It has a stainless steel frame holding the glass panels together. Like the iPhone 8 and 8 Plus, the iPhone X is water and dust resistant. It includes what Apple calls the Super Retina display. It is 5.8 inches across the diagonal with 2,465 by 1,135 pixels and it relies on OLED technology rather than LCD. It gets rid if the home button that has adorned the front of iPhones for 10 years. Swiping up from the bottom of the screen calls up the home screen, as well as the app switcher. The side button now activates Siri. It uses Face ID for unlocking the handset, based on facial recognition. It relies on the A11 Bionic chip and specialized hardware to create machine learning algorithms. The neural engine has its own dual-core design and can conduct 600 billion operations per second to assess the user's identity. Apple says Face ID requires user attention to unlock the phone, and it can't be fooled by photographs. It works with Apple Pay and apps, and can adapt to your face as it changes over time. The bar at the top of the screen includes an infrared camera, user-facing camera, flood illuminator, dot projector, earpiece, and proximity sensors. Apple created what it calls Animojis, which are animated emojis that rely on your own facial expressions to create movement in the movement. Like the iPhone 8 Plus, the iPhone X has a revised 12-megapixel camera sensor with better dynamic range with two lenses, one at f/1.8 (wide angle) and another at f/2.4 (telephoto). It has optical image stabilization to create sharp focus and a quad-LED flash. It comes with the Portrait Lighting feature of the iPhone 8 Plus, as well, and can shoot 4K video at high frame rates. The iPhone X has a more advanced selfie camera. Apple claims the new handset offers two more hours of battery life, on average, than the iPhone 7. It supports Qi wireless charging, LTE-A, Bluetooth 5.0, WiFi, and GPS. The iPhone X comes in black and silver. It will come in 64 GB and 256 GB variants. It will be available for pre-order October 27, and will ship November 3. It starts at $999.